As creative director for a men’s bag and accessory line we decided to open a pop up shop during the holiday season of 2017. The challenge was to compliment the one of the most exiting new iconic buildings in NYC called the Oculus but also not feel like a pop up shop. The combination of high end fashion combined with industrial design was a challenge but I was inspired by the Bauhaus movement and modern architecture to create this branding opportunity. 

As CD I created their brand aesthetics, logo and much more but this was one of the most rewarding challenges that drove holiday sales and traffic to the pop-up and the Anson Calder site.